GRAVEYARD RIDDIM
Behind the scenes footage from the Graveyard Riddim shoot, Kingston, Jamaica. All photos by Nickii Kane.
The Graveyard Riddim is a 20 mins musical medley starting with the track ‘King Street’ from Monkey Marc’s Vital Sound album (Nov 2020) (listen here) and ending with the track ‘How You Bad So’ from Monkey Marc’s Vital Sound II album (forthcoming).
We shot this video over a period of 6 months in Kingston, Jamaica before COVID.
The video features a cypher with 13 Jamaican singers and 70 Jamaican dancers and dance crews, including multiple dance celebrities. The medley also features half a dozen UK artists (not featured in the video), half a dozen clothing brands and designers including local Australian designers Mars Da Favela and Lewis Beilharz. See the list of the full cast at the bottom of this page.
COVID forced us to put the project on hold, as we couldn’t afford to edit and release the music video.
We are now hoping to edit and release this 20 mins video to promote Monkey Marc’s Vital Sound I and upcoming Vital Sound II albums.
GRAVEYARD RIDDIM - Digital marketing BUDGET
YOUTUBE
YouTube ad spend
1. Top 10 cities in UK, USA, France, Germany, Spain - $500.00
2. Top 10 cities in South America, Mexico and Africa - $500.00
Expected YouTube views
1. UK, USA etc: $0.03 per view for skippable in-stream ads = 16,000 views
2. South America etc $0.01 per view for skippable in-stream ads = 50,000 views
Total paid YouTube views = 76,000.
Facebook video views ad spend
* Top 5 cities in each country or top 5-10 in each region
UK- $250.00
France - $200.00
Germany- $250.00
Europe (minus FR & DE) - $500.00
North America - $500.00
South America - $200.00
Caribbean (Jamaica alone $200) - $400.00
Australia and NZ - $500.00
Total ad spend - $2,800.00
Expected views based on previous Facebook view ad campaigns results:
- Approx 2 million x 3 sec views.
- Approx 130,000 1 mins views, based on an average cost of 2.2c per 1 min view.
FACEBOOK TO SPOTIFY ADS
Facebook ads to drive listeners to Spotify
* Targeting only countries that have Spotify
Top tier countries (Europe, UK, USA, Australia, NZ) - $200.00 ad spend.
Second tier countries (Africa, Mexico, South America) - $200.00 ad spend.
Expected new listeners:
Top tier countries: 400 new visitors at 50c per click.
Second tier countries: 1000 new visitors at 20c per click.
| LIST OF COLLABORATORS | ||||
|---|---|---|---|---|
| ROLE | NAME | IG ACCOUNT | COUNTRY | |
| 1 | dancer | Dancing Rebel | @dancingrebel_official | Jamaica |
| 2 | dancer | Pretty Pretty | @prettypretty_stickywhine | Jamaica |
| 3 | dancer | Chin Powa | @chin_powa_ | Jamaica |
| 4 | dancer | Shantii | @shantii_different | Jamaica |
| 5 | dancer | Kiss Kiss | @kisskiss_tsunakiss | Jamaica, Japan |
| 6 | dancer | Remi Remi | @remi_remi_japan | Jamaica, Japan |
| 7 | dancer/singer | Shelly Belly | @shellybellyrealpage | Jamaica |
| 8 | dancer | Shakespear | @shakespeartv | Jamaica |
| 9 | dancer | Energy (Get There Squad) | @energy_gettheresquad | Jamaica |
| 10 | dancer | Godzilla | @godzilla_bosstrice | Jamaica |
| 11 | dancer | Killer Bean (Sopreme Blazzaz) | @gk_killerbean_blazzaz | Jamaica |
| 12 | dancer | Kimiko Versatile | @kimikoversatile | Jamaica |
| 13 | dancer | Jukeboxx | @dancejukeboxx | USA |
| 14 | dancer | Rasta Huxx (Flame Team) | @rastahuxx_flame_team | Jamaica |
| 15 | dancer | DHQ Gizzmery | @dhq_gizzmery | Australia |
| dance crew | Xqlusiv dancers (St Thomas) | @xqlusiv_dancecrew | Jamaica | |
| 16 | dancer | Zidan Xqlusiv | @zidan_xqlusiv | Jamaica |
| 17 | dancer | Hakeem Xqlusiv | @hakeem_sky_xqlusiv | Jamaica |
| 18 | dancer | Sq Xqlusiv | @sqxqlusiv | Jamaica |
| 19 | dancer | Astii Xqlusiv | @astii_xqlusiv | Jamaica |
| 20 | dancer | Slim Jay Xqlusiv | @slimjayxqlusiv | Jamaica |
| 21 | dancer | Chucky Xqlusiv | @chucky_xqlusiv | Jamaica |
| 22 | dancer | Jay Chin Xqlusiv | @jaychin_xqlusiv | Jamaica |
| 23 | dancer | Pops Xqlusiv | @pops_xqlusiv | Jamaica |
| 24 | dancer | Matic Xqlusiv | @matic_official_xqlusiv | Jamaica |
| dance crew | Hectic Dymondz (Kingston) | @hecticdymondz_ja | Jamaica | |
| 25 | dancer | Rollx Dymond | @rollxhecticdymond | Jamaica |
| 26 | dancer | Upgrade Dymond | @upgradehecticdymond | Jamaica |
| 27 | dancer | A Grade Dymond | @a_grade_dymond | Jamaica |
| 28 | dancer | Bop Dymond | @bopphecticdymond | Jamaica |
| 29 | dancer | Impact Dymond | @impacthecticdymond | Jamaica |
| dance crew | Xtreme Pushers (Kingston) | @theextremepushersofficial | Jamaica | |
| 30 | dancer | Romel | @romel_di_dancer | Jamaica |
| 31 | dancer | Khrome | @khrome_extremepushers | Jamaica |
| 32 | dancer | Chaddy | @iamchaddy_boi | Jamaica |
| 33 | dancer | Wassi | @dancehallwassi_official | Jamaica |
| dance crew | Black Dice | @blackdiceteamja | Jamaica | |
| 34 | dancer | John Bling | @johnbling1 | Jamaica |
| 35 | dancer | Aktion | @eaktion_extremepushers | Jamaica |
| 36 | dancer | Chuby Dice | @chuby_dice | Jamaica |
| 37 | dancer | Dark Dice | @calldarkdice | Jamaica |
| 38 | dancer | Pencil Kidd Dice | @pencil_kidd_dice_ | Jamaica |
| 39 | dancer | Fresh Dice | @freshh_diceja | Jamaica |
| 40 | dancer | Tiny Tat | @tiny_tat876 | Jamaica |
| 41 | dancer | Bones Dice | @bonesdice | Jamaica |
| dance crew | Team Royal | @teamroyal_officialpage | Jamaica | |
| 42 | dancer | Sage | @Sage_team_royal322 | Jamaica |
| 43 | dancer | Nellus | @Nellus_team_royal | Jamaica |
| 44 | dancer | Skipa | @Skipa_team_royal | Jamaica |
| 45 | dancer | Happy Feet | @kxng_happyfeet | Jamaica |
| 46 | dancer | Prince | @prince_team_royal_ | Jamaica |
| 47 | dancer | Rushaw | @rushawn_team_royal | Jamaica |
| dance crew | Unruly Skankaz (St Thomas) | @unrulyskankaz | Jamaica | |
| 48 | dancer | Devon Unruly | @devonunruly | Jamaica |
| 49 | dancer | Kydd Unruly | @kydd_unruly_ | Jamaica |
| 50 | dancer | Hassan Unruly | @hassan_unruly | Jamaica |
| dance crew | Kriptic Klique (Kingston) | @kripticklique_dh | Jamaica | |
| 51 | dancer | 7ven Kriptic | @7ven_kriptic_general | Jamaica |
| 52 | dancer | Dancehall Master | @7ven_kriptic_dancehall_master | Jamaica |
| 53 | dancer | Chris Kriptic | @chris_kriptic_certified | Jamaica |
| 54 | dancer | Pepe Kriptic | @pepe_kriptic_klique | Jamaica |
| dancer | Real Team (St Thomas) | @realteam_dancers | Jamaica | |
| 55 | dancer | Chin | @realteam_chin | Jamaica |
| 56 | dancer | Troy | @realteam_troy | Jamaica |
| 57 | dancer | Tevin | @realteam_tevin | Jamaica |
| 58 | dancer | Matthew Mattic | @realteam_matthewmattic | Jamaica |
| 59 | dancer | Shatgun | @shatgun_realteam_dancer | Jamaica |
| 60 | dancer | Vekno | @official_realteam_vekno | Jamaica |
| 61 | dancer | Graphix | @realteamgraphixx | Jamaica |
| 62 | dancer | King Luwegee | @luwegee_magnificent_ dancer | Jamaica |
| dance crew | Ultimate Girlz (Kingston) | @ultimate_girlz_official_page | Jamaica | |
| 63 | dancer | Ultimate Emz | @ultimate_emz | Jamaica |
| 64 | dancer | Ultimate Sham | @ultimate_sham | Jamaica |
| 65 | dancer | Ultimate Hannah | @ultimate_hannah | Jamaica |
| dancer | Wayne J dance crew | n/a | Jamaica | |
| 66 | dancer | Wayne J sister 1 | Wayne J sister 1 | Jamaica |
| 67 | dancer | Wayne J sister 2 | Wayne J sister 2 | Jamaica |
| 68 | dancer | Wayne J sister 3 | Wayne J sister 3 | Jamaica |
| 69 | dancer | Wayne J dancer 1 | Wayne J dancer 1 | Jamaica |
| 70 | dancer | Wayne J dancer 1 | Wayne J dancer 1 | Jamaica |
| 71 | Producer | Monkey Marc (Marc Peckham) | @monkeymarcmusic | Australia |
| 72 | singer | Riko Dan (Zane Williams) | @therikodan | UK |
| 73 | singer | Irah (Ezra Bryant) | @irah2017 | UK |
| 74 | singer | Killa P (Patrick Knight) | @killapofficial | UK |
| 75 | singer | Soom T (Sumati Bhardwaj) | @mc_soom_t | UK |
| 76 | singer | Ninjaman (Desmond Ballentine) | @ninjaman_music | Jamaica |
| 77 | singer | iotosh (Iotosh Poyser) | @iotosh | Jamaica |
| 78 | singer | Aza Lineage (Dana Bernard) | @azalineage | Jamaica |
| 79 | singer | Turbulence (Sheldon Campbell) | @turbulence_big_lion | Jamaica |
| 80 | singer | Stacious (Stacy Scarlett) | @therealstacious | Jamaica |
| 81 | singer | Sanjay (Sanjay Ramanand) | @sanjayisthename | Jamaica |
| 82 | singer | Wayne Smith (Wayne Senior) | n/a | Jamaica |
| 83 | singer | Richie Spice (Richell Bonner) | @1richiespice | Jamaica |
| 84 | singer | Sashae (Yonique Richards) | @itz_sash_muzik | Jamaica |
| 85 | singer | Don Husky (Rushane Brown) | @officialdonhusky | Jamaica |
| 86 | singer | Snatcha Lion (Glenroy Bonner) | @realsnatchlion | Jamaica |
| 87 | singer | Inezi (Horatio Flowers) | @ineziflowofficial | Jamaica |
| 88 | singer | Wayne J (Wayne Smith) | @officialwaynej | Jamaica |
| 89 | Artist / illustrator | Robin Clare | @robinclare | Australia |
| 90 | Director of photography | Warrior Films JA (Dameon Gayle) | @warriorfilmsja | Jamaica |
| 91 | Video editor | James Gillot | @jamesgillot | Australia |
| 92 | Behind the scenes photographer | Nicki Kane | @nickiikane | Jamaica |
| 93 | Line producer | Touch the Road (Ashley Hyde) | @touchtheroad_ja | Jamaica |
| 94 | Co-director | Kim Williamson | @kim.suree | Australia |
| 95 | Stylist | Cobra Culture (Lucille Loveday) | @cobraculture | Australia |
| 96 | Jewellery | Mars Da Favela | @marsdafavela | Australia |
| 97 | Fashion label | Made In Paradise | @1800paradise | Hong Kong |
| 98 | Fashion designer | Tarmafia | @tarmafia_bkk | Thailand |
| 99 | Custom caps | Commonwealth of Hustle | @hustleplay.co | USA |